Consumer and Industrial Product Decoration

Videojet Can Help Differentiate your Brand!

Many traditional consumer and industrial products (brands) are supported by heavy advertising spend. However, the products themselves are lacking visible differentiation, leading to a disconnect between the brand promise and customer perception. Moreover, intense industry competition further exacerbates the problem.

Product Decoration Return On Investment

Consumer and industrial products decoration delivers an unparalleled return on marketing investment when compared to other advertising channels.

Selected Vertical Markets

Household disposables
Food and confectionery
Medical supplies
Building materials

Selected Product Decoration Concepts

Brand names, logos
Promotion support – links to websites, social media applications
Purchase reminders – precisely placed on the last product in the package
Localized content – directions to the nearest store printed based on shipping zip code
Sweepstake entries – winning products specially marked
Household tips and trivia – different message on every sheet
Functional inks – wetness indication
Instructional marking – size indication, usage guidance
Seasonal images and holiday themes
Safety notifications
… Any other variable data